Bath Ritual
Kochi Yuzu Bath Salt
$39.33 USD
Buy nowA Japanese bath-time item suited to calm self-care sets and seasonal gifting.
- Item
- 10606155
- Size
- 130 x 130 x 5 mm
- Origin
- Japan
- Material
- fragrance or care ingredient blend
Refined Japanese essential oils, beauty tools and designer socks
Point of view
Quiet luxury for daily rituals
Neoi brings together Japanese scent, self-care, beauty tools and designer socks with a restrained visual language suited to premium Western retail environments.
Collections
Shop by collection
Featured products
Selected pieces for premium assortments
Kumano Makeup Brushes
Hiroshima Kumano Chikuhodo Powder Brush RE20-4
$113.41 USD
Buy nowA Japanese makeup brush suited to premium brush edits, beauty sets and polished daily routines.
- Item
- 10500166
- Size
- 140 mm total length
- Origin
- Japan / Kumano, Hiroshima
- Material
- fine goat hair, goat hair
Knee-High Socks
Floral Knee-High Socks — Breezy Bloom, Made in Japan
$72.63 USD
Buy nowThese organic cotton knee-highs frame the lower leg with a breezy, springtime softness, lovely peeking from a long skirt.
- Item
- 14450469
- Size
- Women's US 5–9 (22–25 cm)
- Origin
- Made in Japan
- Material
- 69% organic cotton, 26% polyester, 3% nylon, 2% elastane
Bath Ritual
Japanese Citrus Bath Salt
$87.85 USD
Buy nowA Japanese bath-time item suited to calm self-care sets and seasonal gifting.
- Item
- 10606132
- Size
- 1000 g
- Origin
- Japan
- Material
- fragrance or care ingredient blend
Kumano Makeup Brushes
Hiroshima Kumano Chikuhodo Blush Brush H-1
$101.09 USD
Buy nowA Japanese makeup brush suited to premium brush edits, beauty sets and polished daily routines.
- Item
- 10500190
- Size
- 130 mm total length
- Origin
- Japan / Kumano, Hiroshima
- Material
- gray squirrel hair, horse hair
Knee-High Socks
Houndstooth Knee-High Socks — Butter Tone, Made in Japan
$72.63 USD
Buy nowOverlapping houndstooth in a soft buttery tone gives these knee-highs a smart, intellectual finish.
- Item
- 14450470
- Size
- Women's US 5–9 (22–25 cm)
- Origin
- Made in Japan
- Material
- 68% organic cotton, 28% polyester, 2% nylon, 2% elastane
Essential Oils
Lemon Essential Oil Blend
$62.41 USD
Buy nowA Japanese scent ritual product for curated fragrance stories and premium gift assortments.
- Item
- 11150347
- Size
- 30 mL
- Origin
- Japan
Kumano Makeup Brushes
Hiroshima Kumano Chikuhodo Powder Brush H-5
$131.89 USD
Buy nowA Japanese makeup brush suited to premium brush edits, beauty sets and polished daily routines.
- Item
- 10500193
- Size
- 170 mm total length
- Origin
- Japan / Kumano, Hiroshima
- Material
- gray squirrel hair, saikoho goat hair, goat hair
Knee-High Socks
Tartan Sheer Knee-High Socks — Pumpkin Check, Japan
$81.50 USD
Buy nowA tartan-check pattern climbs this knee-high length in a softly see-through knit.
- Item
- 10269114
- Size
- Women's US 5–9 (22–25 cm)
- Origin
- Made in Japan
- Material
- cotton, nylon, polyester, elastane
Blog
Notes on Japanese scent, beauty tools and gifting
Explore concise guides on scent formats, brush selection and refined gift assortments for boutiques, spas and design-led retail spaces.
Kumano Makeup Brushes
Kumano Eye Shadow Brush K-3 vs S-4
Compare Kumano Eye Shadow Brush K-3 and S-4 by their confirmed listed material and total length: both list gray squirrel hair and weasel hair, while K-3 is 138 mm and S-4 is 131 mm in total length.
Read articleKumano Makeup Brushes
Kumano Blush Brush RE18-2 vs RE18-3
Compare Kumano Blush Brush RE18-2 and RE18-3 by their confirmed listed material and total length: RE18-2 lists gray squirrel hair at 125 mm, while RE18-3 lists gray squirrel hair, saikoho goat hair and goat hair at 130 mm.
Read articleKumano Makeup Brushes
Kumano Blush Brush RE14-1 vs RE14-2
Compare Kumano Blush Brush RE14-1 and RE14-2 by their confirmed listed material and total length: RE14-1 lists horse hair at 120 mm, while RE14-2 lists saikoho goat hair and goat hair at 130 mm.
Read articleKumano Makeup Brushes
Kumano Liquid Foundation Brush RELQ-12 vs LQ-3
Compare Kumano Liquid Foundation Brush RELQ-12 and LQ-3 by their confirmed listed material and total length: both list weasel hair, while RELQ-12 is 117 mm and LQ-3 is 115 mm in total length.
Read articleKumano Makeup Brushes
Kumano Liquid Foundation Brush CPLQ-14 vs LQ-2
Compare Kumano Liquid Foundation Brush CPLQ-14 and LQ-2 by their confirmed listed material and total length: both are listed at 120 mm, while CPLQ-14 lists PBT synthetic fiber and LQ-2 lists goat hair.
Read articleKumano Makeup Brushes
Kumano Liquid Foundation Brush CPLQ-11 vs LQ-2
Compare Kumano Liquid Foundation Brush CPLQ-11 and LQ-2 by their confirmed listed material and total length: both list goat hair, while CPLQ-11 is 115 mm and LQ-2 is 120 mm in total length.
Read articleFAQ
Questions premium buyers may ask
What makes this collection Japanese?
The collection focuses on Japanese scent rituals, personal care and beauty tools, with origin details shown on product cards when available.
Do you offer wholesale support for boutiques or spas?
The wholesale page is designed for boutiques, spas, hotels and distributors that want to review the assortment by category and request more details.
Can the products be curated as gifts?
Yes. The scent, bath, personal-care and beauty-tool categories can be grouped into restrained seasonal or everyday gift assortments.
Wholesale
Build a restrained Japanese beauty and scent assortment for premium retail spaces.
Explore the catalogue by collection, review individual product details and use the wholesale page to start an assortment conversation.
Visit wholesale page