Refined Japanese essential oils, beauty tools and designer socks

Point of view

Quiet luxury for daily rituals

Neoi brings together Japanese scent, self-care, beauty tools and designer socks with a restrained visual language suited to premium Western retail environments.

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Featured products

Kochi Yuzu Bath Salt product image

Bath Ritual

Kochi Yuzu Bath Salt

$39.33 USD

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A Japanese bath-time item suited to calm self-care sets and seasonal gifting.

Item
10606155
Size
130 x 130 x 5 mm
Origin
Japan
Material
fragrance or care ingredient blend
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Japanese Citrus Bath Salt product image

Bath Ritual

Japanese Citrus Bath Salt

$87.85 USD

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A Japanese bath-time item suited to calm self-care sets and seasonal gifting.

Item
10606132
Size
1000 g
Origin
Japan
Material
fragrance or care ingredient blend
View details
Hiroshima Kumano Chikuhodo Powder Brush H-5 product image

Kumano Makeup Brushes

Hiroshima Kumano Chikuhodo Powder Brush H-5

$131.89 USD

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A Japanese makeup brush suited to premium brush edits, beauty sets and polished daily routines.

Item
10500193
Size
170 mm total length
Origin
Japan / Kumano, Hiroshima
Material
gray squirrel hair, saikoho goat hair, goat hair
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Blog

Notes on Japanese scent, beauty tools and gifting

Explore concise guides on scent formats, brush selection and refined gift assortments for boutiques, spas and design-led retail spaces.

Kumano Makeup Brushes

Kumano Eye Shadow Brush S-4 vs S-6

Compare Kumano Eye Shadow Brush S-4 and S-6 by their confirmed listed materials and total length: S-4 is listed at 131 mm with gray squirrel hair and weasel hair, while S-6 is listed at 135 mm with weasel hair and pine squirrel hair.

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Kumano Makeup Brushes

Kumano Eye Shadow Brush RE12-2 vs RE12-4

Compare Kumano Eye Shadow Brush RE12-2 and RE12-4 by their confirmed listed materials and total length: both are listed at 115 mm, while RE12-2 lists weasel hair and pine squirrel hair and RE12-4 lists horse hair.

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Kumano Makeup Brushes

Kumano Eye Shadow Brush S-2 vs RE12-4

Compare Kumano Eye Shadow Brush S-2 and RE12-4 by their confirmed listed materials and total length: both are listed at 115 mm, while S-2 lists gray squirrel hair and RE12-4 lists horse hair.

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Kumano Makeup Brushes

Kumano Eye Shadow Brush RE10-1 vs RE10-2

Compare Kumano Eye Shadow Brush RE10-1 and RE10-2 by their confirmed listed materials and total length: RE10-1 lists gray squirrel hair and weasel hair at 107 mm, while RE10-2 lists weasel hair at 110 mm.

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Kumano Makeup Brushes

Kumano Eye Shadow Brush CP12-2 vs CP12-4

Compare Kumano Eye Shadow Brush CP12-2 and CP12-4 by their confirmed listed materials and total length: both are listed at 115 mm, while CP12-2 lists weasel hair and pine squirrel hair and CP12-4 lists horse hair.

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Kumano Makeup Brushes

Kumano Eye Shadow Brush RE8-5 vs RE8-6

Compare Kumano Eye Shadow Brush RE8-5 and RE8-6 by their confirmed listed material and total length: RE8-5 lists Canadian squirrel hair and weasel hair at 105 mm, while RE8-6 lists gray squirrel hair and weasel hair at 110 mm.

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FAQ

Questions premium buyers may ask

What makes this collection Japanese?

The collection focuses on Japanese scent rituals, personal care and beauty tools, with origin details shown on product cards when available.

Do you offer wholesale support for boutiques or spas?

The wholesale page is designed for boutiques, spas, hotels and distributors that want to review the assortment by category and request more details.

Can the products be curated as gifts?

Yes. The scent, bath, personal-care and beauty-tool categories can be grouped into restrained seasonal or everyday gift assortments.

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Wholesale

Build a restrained Japanese beauty and scent assortment for premium retail spaces.

Explore the catalogue by collection, review individual product details and use the wholesale page to start an assortment conversation.

Visit wholesale page